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BratGirlmedia is a full-service media company, providing a wide spectrum of promotional, publicity and support services for the musical community, including press, radio, artist development, and new media. Director Amy Brat uses her cutting-edge knowledge of new technologies, as well as a targeted outreach to her vast network of media contacts, friends and industry associates to assess, structure and implement effective strategies and campaigns. BratGirlmedia’s many satisfied clients include musical artists, record companies, magazines, venues, concert promoters, and non-profit organizations. Let the BratGirlmedia team connect your Blues world.
FULL BIOGRAPHY
Amy Brat is a dedicated force in the blues community, with two decades of experience supporting artists, labels, nonprofits, and music organizations. Based in the Chicago area, Amy founded BratGirlmedia in 2007 and has built a career promoting both legendary artists and emerging talent through press and radio promotion, branding, artist development, digital marketing, special events, and the kind of grassroots word of mouth that has always been at the heart of the music.
Music has been part of Amy’s life since childhood. She began playing organ at age five and went on to play multiple instruments, including flute, piccolo, electric piano, and electric keyboard bass. Throughout her school years, she excelled in band, orchestra, performance, and music theory, earning numerous first-place medals in solo competitions. That lifelong connection to music gave her an understanding of musicians and their craft long before it became the focus of her professional life.
Amy’s interest in marketing began in college, where she studied the field, laying an early foundation for the career she would later build in music publicity and promotion. Years later, her lifelong love of music and background in marketing would come together in BratGirlmedia, allowing her to turn two longtime interests into a career devoted to supporting artists and their music.
THE ARTISTS
Throughout her career, Amy has had the opportunity to work with an extraordinary roster of artists, including John Mayall, Samantha Fish, Tab Benoit, George Thorogood and the Destroyers, Bob Margolin, Devon Allman, Sue Foley, GA-20, Big Chief Monk Boudreaux, Shemekia Copeland, Steve Earle, North Mississippi Allstars, Luther Dickinson, and many more.
PRESS & RADIO
Through strategic publicity campaigns, Amy has secured magazine covers, feature stories, interviews, reviews, and other editorial coverage for her clients in respected publications throughout the U.S. and around the world. Her work has helped artists build visibility for individual releases, strengthen their profiles, and connect with new audiences across the international music community.
Her radio campaigns and publicity work have generated international airplay and in-studio performances at SiriusXM, Acoustic Guitar magazine, and Guitar World’s New York headquarters. Across press, radio, marketing, and digital media, Amy’s work has connected her clients and their music with literally millions of people around the world, extending their visibility and reach on an international scale.
RECORD LABELS
As a partner and General Manager of the VizzTone Label Group, alongside business partners Richard Rosenblatt and Bob Margolin, Amy is involved in everything from signing artists and preparing new releases to press, radio, marketing, and promotion. For much of her career, she has also worked closely with Thomas Ruf and his internationally recognized blues label, Ruf Records, providing consulting, marketing, and publicity for its artists and releases.
Her label work and professional relationships have also included Forty Below Records, Whiskey Bayou Records, Wild Heart Records, Guitar Woman Records, Stony Plain Records, and Booga Music.
GRAMMY RECOGNITION
Amy has played a key role in the publicity and promotion of numerous albums that went on to receive Grammy nominations. She led the press and radio promotion for Grammy-nominated releases from Sue Foley, Big Chief Monk Boudreaux, and Kenny Neal, and played an important role in the publicity and promotion of Grammy-nominated albums from John Mayall, Samantha Fish, and Victor Wainwright.
BEYOND PUBLICITY
Beyond artist and label publicity, Amy consults with record labels, festival promoters, international publications, booking agents, and others throughout the music industry. She was a founding member of the Windy City Blues Society and a founding partner of The Big Blues Chart, one of the world’s largest blues radio charts.
NONPROFIT AND COMMUNITY WORK
Giving back remains an important part of Amy’s work. Her professional relationships, benefit events, and community efforts have supported organizations and causes including The Blues Foundation and its Generation Blues and HART Fund programs, The Pinetop Perkins Foundation, Blue Star Connection, Kids Rock The Nation, The Honeyboy Edwards Fund for the Blues, the Sean Costello Memorial Fund for Bipolar Research, the Windy City Blues Society, and Blues for a Cure, as well as efforts to assist members of the blues community in times of need.
Amy has organized and produced numerous artist showcases, special events, and benefit concerts in Memphis and Chicago, including events surrounding Blues Foundation activities and the Chicago Blues Festival, as well as events at Rosa’s Lounge, Fitzgerald’s, SPACE in Evanston, and aboard the Legendary Rhythm & Blues Cruise.
Her event work has also included promoting The Bluesmasters Concert, hosted by Mick Fleetwood and featuring the Allman Brothers Band, as well as the Big Blues Bender and countless benefit showcases across the blues community.
SELECTED ARTISTS: A DEEP DIVE
For two decades, BratGirlmedia has had the privilege of working with an extensive roster of artists from across the blues and roots music world, including John Mayall, Samantha Fish, Tab Benoit, George Thorogood and the Destroyers, Bob Margolin, Devon Allman, Sue Foley, GA-20, Big Chief Monk Boudreaux, Shemekia Copeland, Steve Earle, North Mississippi Allstars, Luther Dickinson, Bob Corritore, John Primer, Alastair Greene, Spin Doctors, Kenny Neal, Gaye Adegbalola, Angela Strehli, Debbie Davies, Albert Castiglia, Mathias Lattin, Dylan Triplett, Amanda Fish, Ann Rabson, Deb Ryder, Patti Parks, Johnny Rawls, Annika Chambers and Paul DesLauriers, Royal Southern Brotherhood, Bernard Allison, Sugaray Rayford, Blackburn Brothers, Erin Harpe & the Delta Swingers, Long Tall Deb, Big Al & The Heavyweights, Otis Clay, Cyril Neville, The Cash Box Kings, Ben Levin, Lightning Malcolm, Trampled Under Foot, John Nemeth, Too Slim & The Taildraggers, Ghalia Volt, 11 Guys Quartet, Ruf’s Blues Caravan, Victor Wainwright, and more.
THE HEART OF BRATGIRLMEDIA
Today, Amy’s work continues to reach far beyond traditional publicity. As a publicist, label partner, artist advocate, event producer, consultant, and longtime supporter of the blues, she has built BratGirlmedia around something simple: helping great artists, organizations, and great music find the audience they deserve. That work continues to reach millions through press, radio, digital media, and an extensive network of relationships throughout the music world—with an impact that reaches far beyond what can be measured.
To view BratGirlmedia clients, present and past, please take a look at: Artists, Record Companies, Blues Media, Non-Profits, and Concerts / Venues / Festivals.
